Methods of promotion website using black SEO

The methods of white and gray optimization are widely used by all sites, without exception.

Black SEO is less common because it does not provide long-term results for websites.

Available black SEO methods are often of interest only among webmasters involved in the development and promotion of one-day websites.

This is mainly about a variety of landing pages. In addition, black optimization is in demand among scammers who use websites to carry out scams of varying difficulty.

The main methods of black hat SEO:

1. Spam - overloading content on a site with a large number of links and keywords.

The unnatural density of search queries for increasing positions in SERP is a common mistake of optimizers.

Beginners in the field of SEO allow spam, so search engines do not impose too severe penalties for re-optimization.

After eliminating errors, the site will return to its positions with excellent prospects for further advancement without the risk of re-imposing sanctions by the search engine.

2. The hidden content of the site is the use of blocks of text, images, links and other page components that are invisible to the audience.

A similar approach to the formation of the user interface and content placement is aimed at misleading search robots to speed up indexing. As a rule, we are talking about changing the font size and placing white text on a light background.

3. Cloaking (cloaking) - the deliberate display of different content for search engines and visitors.

4. Duplicate content - text and visual materials with low uniqueness that were previously posted on other sites and indexed. Publishing content from other sites infringes copyrights.

The copied materials are considered irrelevant to potential visitors who previously could see them on the source pages. Even if the content used belongs to the owner of the site, the use of copy paste is not able to increase the position in the current list of search results.

5. Redirecting to another URL without the knowledge and consent of the user is an extremely dangerous way of promotion, since a redirect can send a visitor to a site containing viruses.

Often redirection is used in conjunction with doorways and useless satellites. We are talking about the simplest sites that ensure crowding out competitors from the search results list.

6. Likfarming (link farm) - a way to buy backlinks on sites created exclusively for link promotion. Exchanges containing hundreds of temporary links artificially overstate indicators that affect ranking results.

As a result, from the point of view of any search engine, links located on such sites are considered useless, therefore, they are not taken into account when indexing pages.